A media & culture brand
Moreof You
We discover another side of people — artists, athletes, founders, musicians and strangers — through the questions nobody else asks.
Studio / Street / Drops / ProjectsScroll — the questions begin
The IdeaMOY / 001
Who are you when nobody is watching?
Every person carries a version of themselves the world never meets. MOY exists to find it — one honest question at a time, on camera, on the street, in print and in objects you can hold.
01StudioCinematic long-form conversations with artists, athletes, founders and musicians.02StreetThe iconic MOY Phone appears in public. Someone picks it up. One unexpected question.03DropsLimited-edition objects made from powerful MOY moments and quotes.04ProjectsOriginal cultural collaborations between MOY and the brands we believe in.
StudioLong-form conversations
StreetThe MOY Phone
One phone.
One stranger.
One question.
The MOY Phone appears in public — a crosswalk, a market, a subway platform. Someone picks it up, and answers one unexpected question. No script. No second take.
Explore Street
Now ringing — Tokyo
DropsLimited editions
Moments you can wear
Shop the Drop
ProjectsCultural collaborations
Built with brands we believe in
Discover Projects
Your turn